How to use LMInsta

1. 1
   Create an account — Go to Sign In and sign in with your Google account. This creates your LMInsta account automatically.
2. 2
   Choose a plan — Visit the Pricing page and select either Monthly ($12/mo) or Yearly ($99/yr — save $45). Both plans include every feature.
3. 3
   Complete checkout— You'll be redirected to iyzico's secure checkout. Enter your payment details and confirm. A license key is generated automatically after successful payment.
4. 4
   Find your license key — After payment, go to your Dashboard. Your license key will be displayed in the format LMI-XXXXXX-XXXXXX-XXXXXX. Click the copy button to copy it to your clipboard.

1. 1
   Download the app — Go to the Downloads page and download the installer for your operating system (macOS or Windows).
2. 2
   Install — Run the downloaded installer:

   • macOS: Open the .dmg file and drag LMInsta to your Applications folder.
   • Windows: Run the .exe installer and follow the prompts.
3. 3
   Launch LMInsta— Open the app. On first launch you'll see the Dashboard with a connection status indicator.
4. 4
   Activate your license — Navigate to Settings (bottom of the sidebar). Find the License Key section, paste your license key, and click "Validate License". You'll see a success confirmation when your device is activated.

LMInsta uses AI for captions, hashtags, DM replies, and image generation. You need to configure at least one text AI provider before using content features.

LMInsta manages Instagram accounts through the Accounts page. You need at least one active account to use automation features.

1. 1
   Navigate to Accounts in the sidebar (user icon).
2. 2
   Click "Add Browser Account" in the top right.
3. 3
   Enter your Instagram username in the input field and confirm.
4. 4
   Click on the account card's radio button to set it as the default account. The active account gets a purple highlight with a checkmark.
5. 5
   Sign in to Instagram — Use the Instagram Workspace panel on the right side of the app. This is an embedded browser where you log into Instagram directly. Your password is never stored by LMInsta.

Characters are AI-powered personas that give your content a consistent voice. Every caption, DM reply, and post generated will match the character's personality. Think of it as your brand's digital identity.

1. 1
   Navigate to Characters in the sidebar.
2. 2
   Click "New Character" (the + button).
3. 3
   Enter a name— This is your character's display name (e.g. "Luna the Lifestyle Brand").
4. 4
   Select a type:

   👤

   Human

   Personal brands, influencers

   🐾

   Animal

   Pet accounts, mascots

   🏢

   Company

   Business, product pages

5. 5
   Write a description— Brief overview of who or what this character is (e.g. "A minimalist lifestyle blogger who loves coffee and travel").
6. 6
   Link an Instagram account (optional) — Select which account this character posts from.
7. 7
   Generate the Soul — This is the most important part. Click "Generate with AI" to automatically create a detailed personality profile based on your name, type, and description. The AI writes a rich Markdown description covering voice, tone, topics, and posting style.

   You can also write or edit the soul manually in the textarea.

8. 8
   Save your character. You can also upload reference images for the character.

The Create Postpage is a 4-step wizard that takes you from choosing media to saving your post. It's the core workflow of LMInsta.

The Caption Generator is a focused tool for quickly generating captions. Navigate to it from the sidebar under Content.

1. 1
   Enter a topic— Describe what your post is about (e.g. "summer vacation in Bali", "new product launch").
2. 2
   Select a tone from the dropdown — Casual, Professional, Witty, Motivational, Inspirational, Humorous, Storytelling, Educational, Promotional, Minimalist, Poetic, Bold, Sexy, Seductive, Tempting, Flirty, Mysterious, Provocative.
3. 3
   Choose your language (English or Turkish).
4. 4
   Click "Generate Caption".
5. 5
   Review the generated captions — each shows the caption text and a tone badge. Click the copy icon on any caption to copy it to your clipboard.

1. 1
   Enter a topic(required) — e.g. "fitness motivation", "vegan recipes".
2. 2
   Optionally paste your caption for better context.
3. 3
   Click "Suggest Hashtags".
4. 4
   Results appear in 3 groups:

   • High reach (1M+) — Popular hashtags for maximum visibility
   • Medium (100K–1M) — Balanced hashtags for good engagement
   • Niche (<100K) — Targeted hashtags for specific audiences
5. 5
   Click "Copy group" to copy all hashtags in a tier, or click any individual hashtag to copy just that one.

1. 1
   Navigate to Image Gen in the sidebar.
2. 2
   Enter a descriptionof the image you want (e.g. "A cozy coffee shop interior with morning sunlight and plants").
3. 3
   Click "Refine with AI" (optional) — The AI rewrites your prompt to be more optimized for photo generation.
4. 4
   Select an aspect ratio:

   1:1 Square4:5 Portrait9:16 Story16:9 Landscape4:33:4
5. 5
   Click "Generate Image" and wait for the result.
6. 6
   Use your image — Hover over the result and choose:

   • Share to Create Post — Sends the image directly to the Create Post wizard
   • Download — Save the image to your computer

1. 1
   Navigate to DM Reply in the sidebar (under Automation).
2. 2
   Select a character (optional) — If you select a character, the AI uses their soul/personality to craft replies.
3. 3
   Paste the incoming DM— Copy the message you received and paste it into the "Incoming message" textarea.
4. 4
   Add persona guidance(optional) — Extra direction like "Keep it professional but warm" or "Be playful and humorous". This adds nuance on top of the character's soul.
5. 5
   Click "Generate Reply".
6. 6
   Review the multiple reply options— each comes with an "angle" tag (e.g. Warm, Playful, Direct). Click the copy button on your favorite to use it.

Every post you create is saved to the Posts page. Navigate there from the sidebar.

The Dashboard is your home screen. It shows:

• Connection Status — A live indicator showing whether your AI provider (LM Studio or OpenRouter) is connected. Green = connected, Red = offline.
• Provider Toggle — Quickly switch between LM Studio and OpenRouter.
• LLM Settings — Click the connection card to expand and adjust your provider URL, API key, and model selection.
• Recent Activity — The last 10 AI operations you ran (captions generated, hashtags suggested, etc.) with timestamps and results.